Problem Statement:
Finding specific local and international dishes can be challenging when traveling or in a new location. Most food apps focus on restaurants rather than meal availability. FoodGlobe solves this by helping users easily locate their favorite dishes wherever they are.
Objectives & Goals:
Enable users to easily find their favorite local and international dishes based on location.
Provide tailored meal suggestions based on user preferences, dietary needs, and past searches.
Challenges:
- User Adoption & Awareness – Convincing users to trust and adopt a new food discovery platform in a competitive market.
- Vendor & Restaurant Onboarding – Ensuring a seamless process for restaurants and food vendors to list their offerings.
- Data Accuracy & Availability – Keeping restaurant menus, locations, and dish availability updated in real-time.
Design Process:
Used the Design Thinking approach for solving this problem. To practice design thinking I followed the below process.
Product Users:
Our target audience is individuals aged 18-60 who love exploring and ordering local and international dishes.
Quantitative Research:
After conducting an online survey with about 8 users who fall in our target demographic.
User Needs:
- Find Specific Dishes Easily – Users want a way to locate their favorite local or international meals without having to browse through multiple restaurant menus.
- Personalized Meal Recommendations – Users need tailored dish suggestions based on their dietary preferences, restrictions, and past searches.
- Seamless Navigation & Accessibility – Users want an intuitive, and efficient way to discover and filter meal options by location, cuisine, or dietary needs.
Competitor Analysis:
Unique Features
- Dish-Centered Search – Unlike typical food apps, FoodGlobe helps users find specific meals, not just restaurants.
- Personalized Meal Recommendations – Tailored dish suggestions based on user preferences, dietary needs, and past searches.
- Global Dish Discovery – Easily locate local and international meals in any city, making travel dining effortless.
Define Phase
Ideation Phase:
Created ecosystem to learn more about the domain, task flows to align design decisions with user's behavior, and information architecture.
Design Phase
Followed the below steps in the design phase:
- Paper Sketches
- Low-fidelity wireframes with variations
- Mid-fidelity wireframes
- Final Design
Takeaways:
This project deepened my understanding of designing for user convenience in a food discovery context. I explored how to balance vibrant visuals with usability, creating an intuitive experience that connects users to their favorite dishes faster. It also strengthened my skills in building scalable design components and applying user empathy to solve real-world problems effectively.
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